11/3/2022 0 Comments Pure music perfume![]() She remained the face of the advertising campaign for several years. On its 1985 release, the brand ambassador for the fragrance was French actor Isabelle Adjani. The color of the apple shaped bottle is a deep shade of amethyst, and the neck is gold with a crystal stopper. ![]() A unique bottle was crafted for Poison and designed to look like forbidden fruit. ![]() It was a scent unlike any other with notes of wild berries, sandalwood, musk, jasmine, orange blossom, coriander, vetiver, pepper, cedar, cinnamon, rosewood, plum, heliotrope, tuberose, vanilla, rose de mai absolute, cistus labdanum and opopanax. The scent Īfter testing approximately 800 scents created by independent perfumers, Dior selected a bombastic fragrance created by perfumier Edouard Flechier. The company wanted a name for the new fragrance that would generate massive publicity and, in turn, sales. Yves Saint Laurent's top-selling fragrance, Opium. ĭior developed a savvy marketing strategy based on the controversial name of Dior invested heavily in meticulous research and development. In order to close the gap between Dior's sales on both sides of the Atlantic, the company's president Maurice Roger commissioned a blockbuster fragrance that would dominate the American market. However, they were not able to achieve the same level of success in the American cosmetics market, as they were ranked as the twentieth best selling cosmetics company in United States. ![]() At the time, the company was one of the top two cosmetics companies in the region. By 1980, Dior was enjoying robust product sales in Europe. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |